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Research papers

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Robert Passikoff, Karen Tillson
Company: Brand Keys, Inc.
March 4, 2009
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Citation

Passikoff and Tillson (2009a, March 04). The retail conversation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-retail-conversation